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Fox Removals Case Study

Fox Removals are Perth’s leading independent removals company with the highest number of five star reviews from their happy customers. Their powerhouse growing team conduct 100’s of removal jobs every year from small residential removals right through to large corporate and commercial removals and relocations. To date, they have generated well over 350 reviews on Google and continue to grow rapidly. 

  • Services: Landing Page | Google Ads | Local SEO
  • Timeframe: 18 Months
  • Statistics: 150+ Qualified Enquiries Generated/Month.
    35% Google Ads Conversion Rate.
    500+ Reviews Generated.

Introduction:

Fox Removals had already built a 6-figure removals business piecing together digital marketing in a trial and error approach. They had a lot of repeat and word of mouth work from happy clients and we’re generating leads from their DIY Google Ads campaign and from their Google listing with 5 star reviews.

However, they knew that to take their growth to the next level and hit multi 7 figure level they would have to invest strategically in the right digital marketing channels with a partner that they could 100% trust to help them achieve their business goals.

Problems:

As soon as we started consulting Fox Removals and they engaged us we noticed some key issues: 

  1. Their self managed Google ads campaign was targeting random keywords all over WA leading to a ton of wasted clicks and ad budget from irrelevant keywords that were never going to turn into enquiries.
  2. The ads we’re leading to their website home page, like every other removals company so they had no way of standing out and differentiating themselves. The desktop and mobile layout was also poor and all of this combined was leading to a poor conversion and enquiry rate.
  3. Their Google listing had some great reviews and the number was steadily growing but was set up incorrectly so it was only visible in a tiny area in Perth. This had huge wasted potential.

Solutions:

When we started working with Fox Removals we implemented the following solutions to completely transform their digital marketing efforts: 

  1. We re-built their Google ads campaign from the ground up, focusing on a tiny selection of high intent, highly searched keywords and cut their wasted traffic and spend down by 95%. This meant that everyone clicking their ads were qualified.
  2. We built a totally custom landing page for the Google ads traffic separate to their main website focusing on the key reasons that set them apart as the removalist of choice across Perth, their reviews and their unbeatable guarantees. We perfected the user experience on desktop and mobile and made the enquiry process a breeze for customers. With a laser focused ads campaign and a hyper converting landing page, their inbound enquiries went through the roof from the same spend and continue to improve to this day.
  3. We performed our Google My Business SEO process on their listing and transformed their visibility across the Perth metro area increasing their website visits and phone calls from people searching for their services. This coupled with their ability to generate reviews led to fast growth on Google my business.

Results:

The results from the campaigns continue to grow over time. Over the last 12 months, we have helped Fox Removals transform into a 7 figure business and Perth’s largest locally owned removals company. 

Every month – 100’s of qualified, high value removal leads are generated for their business from Google ads and Local SEO. Their Google ads conversion rate sits between 35% – 40% on a monthly basis and their Google listing presence continues to grow and generate 100’s of phone calls. 

We are currently working on their organic SEO to help them further capitalise on the marketing opportunities that Google has to offer.