THE ULTIMATE SEARCH MARKETING SOLUTION
Google Ads is the most targeted form of paid advertising today. You can be in front of your customers, exactly when they need you. There are many different avenues of search engine marketing and they can all be complex to understand and wrap your head around. That is until you work with Aligned. We provide the full Google Ads solution and tie together Search Ads, Display Advertising, Re-Marketing, YouTube Ads and more, to provide you with a reliable, and trustworthy way to continually grow your business through smart online lead generation. Best of all, we take the time to educate you on what it all is, and how it all ties together so you are better equipped to make smart, informed decisions in your business.
Google Display Network
LANDING PAGES & CRO
DRIVING GAME CHANGING GOOGLE ADS RESULTS FOR 100's OF BUSINESSES IN PERTH AND BEYOND
Good results are not good enough
The beautiful thing about search advertising on the Google network is the data that we have access to. At any time, we can tell how many people engaged with your ads, what they did on your website, and how many enquiries you received via phone call, email and through your website. Being the passionate, driven and continuously improving marketing pro’s that we are, we are consistently analysing this data in all parts of your marketing to test, measure and change things to get better results tomorrow than we did today. Aligned are a Perth wide Google Adwords and SEM agency that doesn’t stop pushing the boundaries to ensure we keep getting better results for you and your business.
There are two parts to the equation
Most digital marketing agencies focus on the easy part – getting traffic to your website. They may throw a few ads up in some high traffic places and people will naturally click to get to your website and then you will get a report saying “wow, 234 people visited your website”. While the numbers might sound impressive, the most important thing to determine is: Were the right people visiting my website and once on my website, were they making an enquiry or phone call. Aligned focus on ensuring that every single person coming to your website through Google Ads are interested in your services by placing them in the right spots, not the busy spots. Then, once on your website, we design and develop excellent landing pages with a great user experience that answer their queries directly so that they convert into a lead or sale right then and there!
Bring them right back if they leave
In addition to Google Ads for people directly looking for your services, we offer re-marketing and display advertising just in case they didn’t engage you the first time around. Sometimes customers need to be exposed to your business several times before they make a decision to engage you, which is why we have the ability to strategically follow them around the internet, popping up just enough for them to be interested but not pissed off. Better yet, if they come to your website from a Google Ad, and they leave empty handed, the very next hour, we can re-target them with another ad when they are browsing the internet with an irresistible offer they just cant help but to come back for!
Stop, start, slow down, speed up, add and subtract
Because Google Ads allow for so much flexibility, so do Aligned. We can reduce your budget or increase it at a moments notice to either slow down your lead flow or speed it up. We can even stop your campaign completely when you go on holidays and turn it back on the day after you come back (not that you even want to go back to work). Adding on a new service line into your business or getting rid of an entire department? We can always make additions to your campaigns and cull the fat where you need us to making your campaign evolve with your business as it grows!
Honest, transparent, local and in one place
Above all the technical knowledge and skills, is honesty, transparency and most importantly – actually caring about the results we provide. Digital marketing takes time, problem solving and consistency which is why you want someone who cares about your business to handle it for you. We are always honest about what we can achieve and never over-sell. We provide transparent reporting and accountability every single month to ensure you are getting the results you deserve, and above all else, everything is handled by one of our local account managers as your single point of contact.
PERTH'S ALL INCLUSIVE GOOGLE ADS MANAGEMENT
100% Dollar For Dollar ROI Focussed
Return on investment is the name of the game. If you are not seeing more measured revenue off our digital marketing services than you are spending, then we will be the first ones to tell you that it is not worth it. We track everything and work hard to consistently grow a positive return on investment.
Full Transparency and Reporting
We don’t hide behind meaningless stats and pointless numbers. Every dollar spent, and lead or sale received is tracked to ensure you are only seeing positive return on investment.
Digital Marketing Best Practices
This is so important. We won’t completely break Google’s rules to score some quick wins to make sure you stick around. We do things in an ethical, and sustainable way to adhere to Googles rules and make sure that you see success for a long period of time without getting your domain banned.
Managed By An Accountable Local Team
Our team is local, friendly and heavily invested into the success of your business. Best of all we can all provide you with sound advice and guidance so you know exactly what everything means, what it does, and if you are looking to expand further, how best to do it.
Consistently Improving Results
As we continually work on your marketing, the results compound on themselves and get better and better. This is because we continually test new things to find strategies and combinations that work better month on month to provide consistently growing results.
Conversion Rate Optimization
Remember how we mentioned that our service is a holistic digital solution? Digital marketing bring lots of targeted customers to your website, but conversion rate optimization makes sure they stay and buy from you. This comes standard with every digital marketing package.
Our Google Ads Process
Good old Google Adwords (now Ads) – a reliable and simple way to get in front of your customers exactly when they are looking for the services that you offer. Sounds simple enough right…we just choose all the keywords and services that your business offers and let your website do its thing? While most business owners and even agency professionals may look at Adwords this way, there is a high level of art and science that are applied to Google Ads campaigns that go over most peoples heads!
Done the right way, Google Ads can have an extremely powerful effect on your companies lead generation efforts and bottom line results, but done incorrectly and your marketing budget can be used up extremely quickly with absolutely zero results which will devastate your businesses bottom line.
Our Google Ads process revolves around one simple principle, giving your customers exactly what they are looking for, and why they should use you right at the time that they are searching for a service or product that you offer.
Our Ads service is also brilliantly transparent, and we only report directly on the stats that matter like sales, conversions and cost per lead, while other agencies focus on vanity metrics like “impressions and click through rate”. So if you think that you may be a good fit for Google ads, read on and discover the process we use to ensure that 95% of our clients get a very positive return on investment.
VIEW OUR COMPREHENSIVE 13 STEPS BELOW:
DETERMINE IF ADWORDS ARE EVEN RIGHT FOR YOU!
Rather than sell you the dream and make empty promises in the hope we may get some good results, we carefully break down your business and the Google Ads market for your services to determine whether Ads would be a good fit. Let’s say you sell $100 carpet cleans, and for every Google ads click, you pay $30 – even if you got a 100% conversion rate, every job would still cost you $30, which would eradicate all your profits!
On the other hand, lets say you manufactured $10,000 cool rooms for supermarkets, and the cost per click on keywords like “cool rooms perth” were $4 and enough people were searching per month, then all of a sudden you have a potentially very profitable Google Ads campaign! Through this discovery process, we ensure that every single client that we take on, has fantastic Google ads potential so that we can best help them achieve their goals.
SET REALISTIC COSTING AND RETURN ON INVESTMENT EXPECTATIONS!
Following on from step one, let’s say that we determine that Google Ads has the potential to be excellent for your business, we then have to set realistic expectations as to what the costs will be and the potential return on investment. If you have goals of growing your business through Ads, but you have a budget that does not allow for any testing and measuring, or your Ads budget is so small that it doesn’t even last 2 hours in to the day, you will not see the returns you are looking for. We also set realistic performance standards to ensure that we know what to expect, and where the campaign will go in the months following the launch.
DETERMINE HOW BEST TO STRUCTURE THE CAMPAIGN
Once you engage us for our Google Ads management services, our internal team structures your campaign to maximise performance and destroy the competition. We strategise the best ad copywriting and messaging, the best keywords to target that directly match, the best locations to target, the best way to structure the website pages your customers land on, exactly what to say on these landing pages and a whole lot more.
PERFORM AN IN DEPTH KEYWORD RESEARCH
This step is all about finding out exactly what your customers are searching for to find you. You may have some ideas in your head of what customers are typing in to Google to find out, only to realise that after research, only a small portion of the market are using these words and the bulk of the market are using different phrases and terms. Our keyword research process looks extremely broadly to find all the keywords that customers with purchase intent are using across your services.
WRITE COMPELLING ADS TO MATCH!
Once we know exactly what people are searching for, we can write compelling and engaging ads that not only say what you do, but communicate your offers and your unique advantages. This is where we study everything the competition is saying to the same market, cut through the noise and ensure that your ads stand out, and present the best offer possible.
CREATE THE PERFECT LANDING PAGES FOR YOUR ADS
Lets say you are looking for a carpet clean, you search for “carpet cleaning near me” and you click on a great ad that speaks to your perfectly, you click on the advert and it goes to the home page of a general cleaning company website and you have to dig 4 pages deep just to find the carpet cleaning section, and then you have to scroll to the middle of the page to find the phone number – you would probably just leave the website right away and click on a competitor advert right? If customers do this on your website, all you are doing is wasting money on clicks, and getting nothing out of it.
This is exactly why, our team of conversion scientists create specialised landing pages on your website (or off your website). The landing pages we create are designed to be perfectly relevant to the advert that your customer clicked on. This means that the customer will see everything they need to see to make a purchase decision right then and there, and engage your business. Going back to the carpet cleaning example, this means creating a dedicated page that summarises how good your services are, what they cost, some before and after pictures, and several big phone number and “get a free quote” buttons to prompt them to take an action. We also make sure these pages are lightning fast because your customer do not like waiting.
ENSURE YOUR ENTIRE CAMPAIGN HAS AN “EDGE”
This edge could be your offer, awesome advertising copy, a creative and fun landing page, just something that no one else in your entire industry is doing online to ensure that we are different to stand out and get the best results over your competitors.
ENSURE PROPER TRACKING IS SET UP.
This is an incredibly important step, as proper tracking can be the difference between blind faith and complete clarity & foresight. We ensure that we are tracking everything, from the number of people clicking on to your website, to where and how they have come to your website, to how many of them have contacted you via email, contact form, and website and a whole lot more. We use all of this data to ensure that the results on your campaign is getting better and better by the day. All of this information becomes available via a report to you on a weekly or monthly basis so you can see exactly how things are tracking and if you are improving or going backwards.
ONCE WE HAVE FORMED THIS STRONG BASE, WE GO LIVE!
The day has come and we take your new Adwords campaign live. This is a very exciting day because often, like magic, a few phone calls and leads will start coming through almost immediately! Once the campaign goes live, we thoroughly test every part of your campaign to ensure that it is working well and working technically so we don’t waste any of your precious advertising budget.
DAILY MONITORING TO CONTINUALLY MAXIMISE PERFORMANCE.
After the campaign goes live, as a part of your management, we look into the basics of the account every single day to ensure that things are humming along beautifully. We manipulate your bid prices to ensure your ads are appearing in the right positions but you are not spending too much. We are consistently looking at the keywords people are searching to find your ads to remove all the word that you are not relevant for that Google serves your ad up to. We are looking at new searches to add things we may not have added before. We test your website and your ads to make sure nothing is broken and a whole host of other one-percenters that make your campaign run smoothly and get the best results.
ONGOING OPTIMISATION SERVICES.
Our daily monitoring helps on the base level however the real value in our management service is the ongoing optimisation services that are dedicated to consistently helping you get the best results possible. These ongoing services are things like “AB Split Testing” where we try different combinations of ads and landing pages to see if it can help to squeeze out a few more sales by optimising things further. Competitor mirroring, where if a competitor is particularly strong or changes their marketing strategy, we will change to directly respond to this new competition. Conversion rate testing, where we make live edits to your website and landing pages to make the messaging more relevant, the design better and the calls to action more prominent to invite users to convert easier.
CAMPAIGN EXPANSIONS AND STRATEGIES.
When we build a campaign for a client, we want to support them for the life of their business to ensure that we are there to support them through thick and thin. If and when our clients expand their operations into a new area, into a new state or simply add more services on, we are here to be supportive in their goals. You can always count on us for advice, guidance and changes to your Google campaigns to move fluidly with your business throughout your journey!
INTEGRATED MARKETING STRATEGIES.
Once your adwords campaign is consistently performing at a very high standard, there are infinite opportunities for integrating other forms of marketing with your Ads strategy to continually grow your online presence. You can speak to anyone at Tradesign to discuss further marketing options at any time!
Perth’s most trusted Google Ads agency with over Reviews
Zac DugganPeddle Perth
Aligned did a great job building the website architecture for my company. What is particularly amazing about the company is the quality of their support after our website was launched. I especially want to mention their Web Project Manager Jasmine who has helped us continue to improve our website and rapidly responds to any queries we have.
Mat FrancisMoerk Water
Chantelle Kerwin360 Video & Photo Booth HIre
I highly recommend Aligned Digital Marketing and Web Design Agency. Hursh and Jas are great to work with and have been awesome in helping get our website to the top.
Great communication, advice and help through the whole process and after searching through many web design agencies, I’m very happy we chose them.
David MetcalfAgile Dogs
We have engaged Hursh and Jas for various projects and they have always been amazing! Every web page developed by them has met our brief and their marketing campaigns have taken our potential client contacts to the next level. We highly recommend them.
Richard WensleyCS Legal
Excellent service. Great understanding of our business. I gave them Carte Blanche to create a new web-site from scratch, and what you see today, apart from some minor tweaks, is their creation. I sent thru stacks of photos and they trawled through them all. My job was made so much easier compared to the last time I created our website about 5 years ago. 5 stars in not enough stars…..
Phil SurridgeBGC Precast
Attention to detail, responsiveness and passion for their work are just three of many characteristics which I loved about this company. I set them a task to refresh and modify my existing website with the result being exactly what I wanted. I didn’t know Jas or Hursh before this exercise began but I will continue to maintain a professional and personal relationship with them in the future. Top job.
Travis HocartKokoda Crossing
Aligned Agency have been absolutely amazing to work with from the get go. Hursh, Ethan, Jasmine and the team have done a phenomenal job of setting up my website and advertising campaign. I couldn’t have asked for a better service! Their professionalism, communication and expertise is second to none. I am beyond happy with how everything has turned out and I cannot recommend them enough. Thanks so much guys!
Dane KerwinTV King Perth