The total web design package
There are always many different ways to achieve a business goal, however there is usually only one of these ways that will lead to your ideal outcome, in the fastest, most efficient way possible. We design and develop website solutions based on what will achieve your online goals in the most optimal way. Whether that is a beautiful large website that showcases your companies history and project portfolio, or a sleek, conversion optimised landing page to help you increase sales for a specific part of your business, Aligned Agency build custom website solutions for your specific needs for Australian businesses. Being a full service digital agency means we leave no stone unturned when it comes to building a website that elevates you to the next level.
Content and Copywriting
OUR PERTH BASED WEBSITE DESIGN SERVICES ARE PROUDLY TRUSTED BY 100'S OF BUSINESSES.
THE PURPOSE BEHIND YOUR WEBSITE DESIGN
When people land on your website from a referral, or for searching for you and your services, they are looking for four main things – trust, understanding, an easy experience and an open invitation to use your services. Therefore the purpose of your business website is to be extremely professional and build trust and connection with your customers, to communicate that you understand your customers problem deeply, to provide and easy experience on every device, and most importantly to ask for the sale or enquiry.
The Plan Behind Your Website
To achieve the above four points (that literally open up a potential floodgate of customers) we need to plan how to build your website for your target market. This all starts at the very beginning where we get to know your business, customers and future goals to a very deep level, so we can plan everything from the pages to the photos, content, offers, contact forms….etc. Every Tradesign website has a specific plan behind it, that makes every single one that we build, perfect for our clients. Your website planning will bring complete clarity to your business online, and offline.
We Handle it all For You
We get it…we understand that as a business owner, your list of to-do never ever ends and adding yet another thing to your task list sounds like a nightmare. That is why, once our plan is done, we do it all for you. From the writing the content, to helping you gather the photos, to design, development and everything in between. Working with us is a breeze because we take the time to understand your company, and make a plan, so everything works like clockwork. If you want your website build to be stress free, and you don’t want to have to chase everyone up 24/7 just to know what’s up, get in touch with us today. Better yet, view our process to see just how it all comes together.
PERTH'S MOST COMPREHENSIVE WEBSITE DESIGN INCLUSIONS
Tailored To Your Goals and Brand
Your website will take your brand, colours, and messaging into account, and will only have one focus, and that is to reach your goals of looking professional, and winning more leads online.
Completely Conversion Optimised
Every website is built with the psychological principles of online selling applied, which means you get a website that not only looks good, but sells effectively to grow your business.
Content Written and Optimised
Not only does our content team take the time to deeply understand your business and create the perfect written content for your website, but we optimize it with all your target keywords in mind so it ranks well on google.
100% SEO Ready From The Get Go
There is a huge difference between a website that is SEO ready and one that isn’t, and 97% of all new websites built completely miss this part. We do all the 1% optimizations that make 99% of the difference when it comes to beating your competitors.
Full Analytics and Reporting Installed
We install google analytics and webmaster tools to your website and give you full access so you can gain all the customer data that you want to continually optimize your marketing (or we can do it for you).
Designed For Mobile and Fully Responsive
This one is a no brainer, but you would be surprised just how many websites out there are not optimized for mobile. 60% of your customers are mobile right now, and we make sure that your website is perfectly optimized for all of them.
Secure, Fast and Bulletproof
No one likes a slow website, and slow websites to a terrible job selling, as people get impatient. Therefore we optimize your site to be lighting quick on all devices and locations. We also completely secure your website so pesky hackers who are up to no good can’t get in.
Easy To Update and Maintain Long Term
We build your website on the wordpress CMS, and we tweak the backend so updating your website is as easy as updating facebook for you! (well, nearly). We also provide full wordpress training for you to give you the ins and outs of your website.
Ongoing professional Support
Sometimes you just need someone to help with the more technical aspects of the website that you don’t want to deal with yourself. Whenever you need, we are on call to help you out, on a monthly plan, or completely ad-hoc.
VIEW OUR WEBSITE DESIGN PROJECTS
- Full Websites
- One Page Websites
Medika Health Clinic
IGA Ballajura City
TAS Advisory Services
Fox Removals Residential
OUR WEB DESIGN AND DEVELOPMENT PROCESS
So it is time to develop a new website or re-design and develop an existing website for your business….You probably think it is going to take a lot of your valuable time, be a difficult process, and maybe you will get something better than what you started with. If you are re-developing an existing website, you are probably shaking in your boots at the fact that you may lose your current Google rankings across all of your keywords that you have worked long and hard to build which may negatively affect your business….
At the end of the day you are looking for three things. Your website looks fantastic to your customers, friends and family. Your website is easy to use, and people have a good time viewing it. And your website results in plenty more leads and enquiries for your products or services.
The good news is, if you are looking for someone to make it easy and simple to build or re-build your site to reach the main goals, then you are in the right place. The bad news is that, if you venture out into the big bad world of web companies and freelancers, you will probably have a very hard time trying to find someone that has a deep knowledge of development, design, SEO, and conversion AND that speaks human and not technobabble.
Our website process is long, detail focussed, and 100% result driven, however for the sake of this page, I am going to break down the process we have developed over the years into the easiest way possible so without further ado…
VIEW OUR COMPREHENSIVE 14 STEPS BELOW:
DISCOVERING EVERYTHING ABOUT YOUR BUSINESS
The first step before starting to design or code anything at all is to find out everything about your business, who you serve, what your services are, what makes you the most money, your values and philosophies and just about everything there is to know about you and your business. It is only once we discover the DNA or blueprint of your business that we can have a truly clear picture on the best way to build or renovate your website for the best results possible.
DISCOVERING EVERYTHING ABOUT YOUR CURRENT DIGITAL ASSETS
Your current digital presence is extremely important to the process of building your new website. Everything to where your domain is currently hosted, to who is hosting your website, whether your emails are connected to your web hosting and a range of different little web based things are very important as we always aim to have all of those assets owned by you, the business owner, through a highly reputable web host with a good reputation. 99% of business owners struggle with the digital stuff, and the little things mentioned earlier could be the difference between your web presence being strong and health, or crashing and burning, bringing you down with it.
DETERMINING THE RESULTS FROM YOUR CURRENT ONLINE PRESENCE
If you are a brand new business, then this probably does not apply to you so much, so skip ahead to step 4. However if you are a business owner, with an existing digital presence including a website and social media, then this stage is extremely important. We must accurately determine the results from all of your current online efforts. Maybe your website is older that your grandma, but it ranks very well on 2-3 main keywords that bring in several good leads for your business every month, or maybe your current website brings you no leads but your Instagram enquiries are through the roof! Whatever your current results are getting you, we must take this into account when planning and building your website, because when it goes live, we need to be equal to or better than the previous results. This is where you need to be careful about your website, because anyone can build you a “website”, but if the company you choose don’t have 100% expertise in web development, SEO, and conversion, then you are risking the entire well-being of your business online.
DETERMINING THE OVERALL GOAL FOR THE WEBSITE
While most people ultimately just want more leads and sales to come from their website, we need to get specific behind exactly what it is you would like to achieve, so we can create the best website to get there. Maybe you are booked up until June 2021, but you want a stunning website to showcase your projects for clients about to come on board, or maybe you want 10 new leads a week from 2 out of your 5 main services. Setting the right goals and expectations for your website will determine how we build your site.
DOING A DIGITAL MARKETING ANALYSIS
Finally, just before we build out the website map for your business and get cracking with the design, we perform what is called a “keyword research”. This is when we see how many people are searching for the services that you offer on Google, so we can see which parts of the website have the most potential to get you the most customers. We will also know which keywords to include on the content that we write for your website. This will also give you a clear picture on the numbers of people in your online market place.
FINALLY, AFTER ALL OF THE PREPARATION TO GET THINGS RIGHT, WE BUILD YOUR WEBSITE MAP
Your website map is the pages that appear on your website, the flow of those pages, and where they appear in relation to all the other pages. This is planned and built strategically based around what makes the most sense for the user, what the digital marketing analysis tells us, and the best way to structure the website to give the most authority to the pages and topics that have the biggest search volume on Google (so you make more money).
ONCE YOUR WEBSITE MAP IS DONE, THEN WE CREATE A CONTENT PLAN
The next step is to plan out all of the content (photos and text) on your website. Getting the right style, level and volume of content on each page of the website is a difficult task to get right, but with our comprehensive process, we nail it every time. The content is important, because not only do your customers read it and have to resonate with it, but content is the single biggest SEO ranking factor for Google right now. We prepare a comprehensive content brief for our writing team for each page of the website based on your target market, services, and also the SEO keyword research. This is where, we will need a few little pointers from you as you are the expert of your business, and our content team will do the rest. During this phase you typically need to give us a few dot points about different parts of your business, and get us the photos we ask you for.
NOW THAT WE HAVE YOUR CONTENT, WE CREATE YOUR WEBSITE DESIGN AS GRAPHICS
Awesome, so we have your content, the website map is beautifully planned out, and we know what your goal is, and who your ideal target market is. All we need to do now, is create the website designs that line up perfectly with your business. Our website design team create a custom design based on all of the above for all the pages of your website. We create them as images first, and when they are ready, we walk you through them to show you why we have designed them a certain way (to reach your marketing goals). We are then open for feedback and revisions, allowing you to make changes to the designs until you are 100% satisfied with them. If you haven’t noticed thus far, everything Tradesign does is 100% customised, and we do not rely on themes for our websites, and we know your business is 100% unique to you.
ONCE YOU ARE HAPPY WITH THE DESIGNS, WE MOVE INTO THE DEVELOPMENT PHASE
This phase is the most fun for you, because you need to do, well, nothing. Once we have your design approval, our skilled developers then bring that design to life add some cool effects to it, and make it look good, and optimised on ALL device types, including mobile phones, tablets, laptops and desktop computers. During this phase, we give you status updates but there is not much involvement required as you have already done all your work.
WE FINALISE YOUR CONTENT AND COPYWRITING
Remember how in step seven, you gave us some dot points on different areas of your business. Well now, our content team have transformed those raw dot points, into fluid, well written and SEO friendly website content that both your customers, and Google will love. All you need to do is give it a quick proofread, and make some small edits if you don’t like something, and then it is all ready for the website!
WE SLOT EVERYTHING INTO PLACE, AND RIGOROUSLY TEST EVERYTHING
Now that your website is functional on all devices and the content is finalised and put in place on all the right pages on the website, we enter the testing phase. This is where we test everything from the functionality, to the security and performance of your website on all devices and search engines. We also make sure your website has all the security measures and protocols in place to keep it safe from those pesky internet trolls that looks like your big toe that are trying to hack your website because they have nothing better to do. Once it passes all of our tests, we know it is ready for the web!
THE BIG DAY ARRIVES AND WE TAKE YOUR WEBSITE LIVE
Until this point, all your website work was done on one of our development servers, that no one but you and us can see (not even Google). But once it is ready for the big wonderful world of the internet, we deploy it live on your domain through your website host (if you don’t have one, we organise this for you too). This is usually a seamless process due to our heavy testing in the steps before we go live. We do some live testing to make sure everything is all good.
YOU TELL YOUR WORLD ABOUT IT, WE TELL GOOGLE ABOUT IT
Once the website goes live, what good is it if the world does not see it? While you share it will all of your friends and family, we will submit your website to the Google search console, and various other indexing directories, to make sure Google and other search engines know about it. Within a few days, your website will start appearing in Google searches for your service in your area. And more often that not, because of the amount of SEO we work into the build of your website, you will rank on the first page of your keywords (results will vary). We also install and configure Google analytics, so that you can always have useful data about how your website is performing.
ANY PROBLEMS OR ISSUES? WE ARE HERE TO HELP
In case anything goes wrong, or there are any technical glitches with your website, we provide you with a 30 day warranty period where we will fix it for you. After your 30 day warranty period, we are always on hand to help you with updates, bug fixes, or just about anything else (however, we probably won’t give you relationship advice).
There you have it. That is how we will bring a beautiful, optimised, goal focused website into your business life. If you have any other questions, or are keen to get cracking, call us on: 0422 960 466, or use the contact form on our website today.
Perth’s most trusted website design agency with over 200 Reviews
Zac DugganPeddle Perth
Aligned did a great job building the website architecture for my company. What is particularly amazing about the company is the quality of their support after our website was launched. I especially want to mention their Web Project Manager Jasmine who has helped us continue to improve our website and rapidly responds to any queries we have.
Mat FrancisMoerk Water
Chantelle Kerwin360 Video & Photo Booth HIre
I highly recommend Aligned Digital Marketing and Web Design Agency. Hursh and Jas are great to work with and have been awesome in helping get our website to the top.
Great communication, advice and help through the whole process and after searching through many web design agencies, I’m very happy we chose them.
David MetcalfAgile Dogs
We have engaged Hursh and Jas for various projects and they have always been amazing! Every web page developed by them has met our brief and their marketing campaigns have taken our potential client contacts to the next level. We highly recommend them.
Richard WensleyCS Legal
Excellent service. Great understanding of our business. I gave them Carte Blanche to create a new web-site from scratch, and what you see today, apart from some minor tweaks, is their creation. I sent thru stacks of photos and they trawled through them all. My job was made so much easier compared to the last time I created our website about 5 years ago. 5 stars in not enough stars…..
Phil SurridgeBGC Precast
Attention to detail, responsiveness and passion for their work are just three of many characteristics which I loved about this company. I set them a task to refresh and modify my existing website with the result being exactly what I wanted. I didn’t know Jas or Hursh before this exercise began but I will continue to maintain a professional and personal relationship with them in the future. Top job.
Travis HocartKokoda Crossing
Aligned Agency have been absolutely amazing to work with from the get go. Hursh, Ethan, Jasmine and the team have done a phenomenal job of setting up my website and advertising campaign. I couldn’t have asked for a better service! Their professionalism, communication and expertise is second to none. I am beyond happy with how everything has turned out and I cannot recommend them enough. Thanks so much guys!
Dane KerwinTV King Perth